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This
was a series of cover designs introducing the Centrex campaign for Pacific
Bell. It was part of a rather complex package of cover sheets, sale sheets
and brochures for the sales staff. On one of the back pages of a brochure,
the copywriters had used a tiger as an analogy and referred to its' territory
as the 'savannah'. Having visited the 'savannah' in Africa many times, and
knowing there were no tigers on the continent, I pointed out the error just
before it went to press. They were very thankful. |
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