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The
Levi’s SilverTab clothing line is made for women so we designed our
Marketing Theatre to cater to a more modern but feminine aesthetic. Smaller
groups of buyers were led to lounge chairs draped with leopard skins, and
glass light sculptures were set about in a living room environment –
it was a place to chat. Modern art meets a modern mindset in marketing.
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| Levi Strauss & Co., SilverTab, Marketing Theatre, San Francisco, CA : Advanced Communications Group, Foote Cone Belding | ||||||||||||||||||||||||||||||
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