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ADCOM
was handed the most outlandish creative material we’ve ever worked
with to produce this event. We developed the street environment, tent design,
and stage signage for the band. I also had the great pleasure of creating
the Historical 3D Slide Projection Theatre Presentation with Pad McLaughlin.
We spent weeks in the Levi’s archives library back home and photographed
decades of Levi’s jeans. The best of show was the lime green, low-hipped,
bell-bottomed jeans – especially vivid when presented in 3D.
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