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The new logo was pretty wide so I wanted to wrap this label all around the
bottle. I also wanted to ‘hide’ the alcohol, which at the time,
had to be printed on the 'face' of the label. Since it was in fact a 'face'
label, I placed the alcohol on the very right side of the label which was
actually hidden after it was wrapped. Surprisingly, BATF approved the design,
but then they only look at the label when it's flat, not when it's on the
bottle.
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