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The
Levi's Wide Leg campaign could quite possibly be the culprit behind the
reason that boys wear their jeans below their butt cheeks. We needed to
convince the big buyers (Macy's, Bloomingdales, et al) that this was the
new trend for the target, and to illustrate how Levi's would support the
marketing of this new product line. We created a 'Marketing Theatre"
to do just that. |
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| Advanced Communications Group, Foote Cone Belding, s a n f r a n c i s c o , c a : Event Production Company | ||||||||||||||||||||||||||||||
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