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This
company was one of the first to install giant video screens in sports arenas.
The logo was designed for a video screen animation. From a black background,
the blurred colors faded up into letterforms, then the logotype appeared
by wiping left to right. A black background for video and TV screens has
the most impact – it appears as if you are looking deep into the screen,
not onto the face of it. It is one of the reasons most movie production
company logos are presented on a black background.
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