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It
was the year 2000, and at that time, wineries could only sell direct-to-consumer
to 12 states. When the production of a bottle of wine averages $6.00, and
after the distributors and retailers take their cut, the profit is minimal.
Direct-to-consumer cuts out all middlemen. As the state laws opened up,
interest opened up. But our clients were green when it came to understanding
ecommerce, so my partners and I designed our site in the simplest terms
– who, what, where and how. (Producer, Architect, Designer, UI/UX,
Photo-Illustrator) |
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