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Billboards
are billboards – static, tedious and unimaginative. For Levi Strauss
& Co., Foote Cone Belding brought in Marc Herring and his team to change
the face of billboard advertising into massive, moving, and impactful media
– Projection Media. Marc’s team scouted high traffic areas in
the major cities in the U.S., searching for the largest architectural facades
they could find. Each wall became our canvas for the media we created. These
were the early days of what is now called ‘Emersion Technology’. |
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| Levi Strauss & Co., Dockers Launch, Sony Music Studios, NY: Advanced Communications Group, Foote Cone Belding | ||||||||||||||||||||||||||||||
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