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I
was the Senior Art Director at ADCOM, Foote Cone Belding Ad Agency, when
I designed our identity. Knowing the Executive Director, Marc Herring as
I did, the identity had to be bold, exciting, and industrial. We produced
events for Levi's Strauss & Co, Pontiac, and REM, and they all wanted
big excitement. We were one of the first firms to project video onto the
walls of skyscrapers.
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