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For the launch of the new Dockers clothing line, ADCOM selected Sony Music
Studios in New York for their fashion show. Levi's brought the khakis and
the models, but the rest was left to us – a full production of sound,
lighting, projection media and choreography. Our team worked round the clock
for five days and we each got a free pair of khakis. Hence forth, we referred
to this vocation as ‘trouser science’.
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